Plot: Kenichi Yamada, a single, 35-year-old businessman, has spent the majority of his adult life playing every MMORPG to hit the market. Tired of the constant cycle of repetitive, newbie-centric gameplay, he is immediately drawn in by the promise of a new game that, on top of being never-ending, offers up a "Hell Mode"—a difficulty level that makes it nigh impossible to level up but also promises uncapped growth potential